1. Baranovichi is a large transport hub, characterized by a favorable geographical location at the intersection of the main railroads and highways of the Republic of Belarus.
2. Baranovichi is one of the largest cities in the Republic of Belarus, which is not a regional city, the eighth largest in terms of population.
Baranovichi is a large industrial center of the Republic of Belarus. Enterprises of the machine-building and machine-tool building, the building industry, light, chemical and food industries, which supply their products not only to the domestic market, but also to a number of CIS countries, the European Union and far-abroad countries, work in the city.
4. Baranovichi is a city with rich historical heritage and cultural traditions.
5. In 1978 Baranovichi became a member of the United Towns Movement, and today there are agreements on cooperation and twinning arrangements with 22 towns. Among them are Heinola (Finland), Stockerau (Austria), Biala Podlaska (Poland), Chibi (China), Ferrara (Italy), Karlovo (Bulgaria), Siauliai (Lithuania), Kineshma (Russia), Cacak (Serbia), Hue province of Thua Thien (Vietnam), Vasileostrovsky district of St. Petersburg, Mytishchi district of Moscow region and others.
6. Baranovichi has a developed communal and social infrastructure, the city has a high level of education and health care.
7. Baranovichi has favorable conditions for business development, creation of new production facilities and investment in various spheres of the city economy.